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CalvinKleinFragrances.com premiered on August 25, 2009, providing Coty, Inc. with an online hub from which to market and promote its entire offering of Calvin Klein fragrances. The primary goal of the site is to deliver a richly immersive brand experience that celebrates the elegance and simplicity of the brand's iconic imagery.

There are two key experiences within the site. One, the primary shopping flow where customers explore keysub-brands on the home page and then delve deeper into the men's or women's sections to discover the collection of products for each sub-brand. Two, in support of the new fragrance, CK Free, customers may "experience CK Free" in a panoramic desert environment in which they embark on a journey to discover "what is free?" During their journeys, customers are accompanied by their choice of "music for the road" streaming live from the site. Along the way, travelers can also send a customized postcard from the road to share their selected music and personal imagery with friends. These postcards are automatically shared to the Calvin Klein Fragrances Facebook fan page, as well as via personal email and individual Facebook pages.

Designed and implemented in just over eight weeks, this body of work represents success in team collaboration and rapid, iterative design.

Responsibilities:
- Lead Interaction Designer

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