Andrea is a Senior Interaction Designer who specializes in creating richly branded, interactive customer experiences. She offers a unique blend of skills that combine creativity and innovation with a logic-oriented, procedural approach founded in the core concepts of information architecture.

As an artist, Andrea's background in fine arts informs her design thinking as she continually strives to create inventive, unique, and playful experiences. She begins each project by rapidly sketching numerous ideas, looking for multiple ways to solve the problem at hand, and then refining the best concepts. At the same time, she also delves into the details of information organization, navigation, taxonomy, and workflow. This dual focus on invention and methodology combine in Andrea's work to deliver innovative, brand-right experiences that are intuitive, efficient, and easy to use.

Andrea finds her inspiration in every-day interactions, including packaging and children's toys. The idea of unfolding a Chinese takeout carton informed the design of the YourReebok shoe selection screen seen below.

The majority of Andrea's professional work is designed for online retail and ecommerce. The key success across each of these projects is the creation of a narrative customer experience that portrays the heart of the brand, drives sales, and delivers a unique and enjoyable customer experience.