DESIGN DIRECTION: CREATING A CROSS-PLATFORM EXPERIENCE


Trulia

Role
Director of User Experience

Company
Zillow Group
Created
2015 - 2016
Team
The Trulia UX Team

 

As the Director of User Experience for the Trulia and Premier Agent brands within Zillow Group, I lead a team of product designers, user researchers, brand creative designers, and UX engineers to create an elevated, consistent experience across every consumer touchpoint. I supported a customer base of 25 million monthly visitors and year-over-year growth of 30% and above.

My goals for the user experience practice were to create a world-class design; to champion a mobile-first culture; and to foster career growth and development. One of my favorite initiatives was my design and fabrication of the Mobile Device Board, a movable display wall featuring watches, phones, and tablets of all kinds to support mobile-first design, prototyping, and development.

Under my leadership we launched a site-wide refresh that included updating both the design and code libraries that comprise the unified experience language. The redesigned Trulia Android app was ranked as one of the best apps of 2015 in the Google Play Store. The new Trulia Mortgage app was featured as a Top New App of 2016 in the Apple App Store.

Awards
• Apple App Store: Featured Top New App, February 2016, Trulia Mortgage
• Google Play Store: Best Apps of 2015, Trulia for Android