Netshops: Global Re-branding

Netshops is a large online retailer that owns more than 200 specialty stores. The global re-branding effort included the following objectives: create a global naivgation that combined the parent brand presence with the specialtystore brand and navigation; provide a way to easily navigate to other specialty stores as well as the parent brand; create a globally available shopping cart and checkout process that allows customers to shop multiple stores and checkout once; and finally, redesign all web sites to provide better interactive merchandising and improve page layouts.

Responsibilities:
- Creative Lead; work together with visual designers, project managers, and engineers to define business and customer needs

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