The North Face: Ecommerce Redesign

Complete redesign and eccommerce integration of thenorthface.com. The North Face brand represents leadership in endurance sports and exploration. This is an integral part of their product offering, and the design direction combined brand content with rich ecommerce interaction to engage customers and inspire them to get outside and get active. A system of content modules and page templates was created to showcase the breadth of brand content across the athletes, expeditions, sports, and videos sections using contextual navigation. This strategy promotes a consistent and focused experience while simultaneously leveraging content across multiple areas of the site.

Responsibilities:
- Lead Interaction Designer
- Creative Director (April 2009 - Present)

Recognition:
- 2009 Internet Retailer Top 100 Website
- Communication Arts July 2008 Illustration Annual 49 (pdf): "Dressed To Extremes: Designing The Retail Experience at The North Face"

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