Reebok: YourReebok Redesign

Redesign of the YourReebok custom sneaker experience. The new design refined the details of the user interface and the overall path through the experience from arrival to purchase, taking into consideration usability findings and new business objectives. YourReebok allows customers to select a shoe and then "start blank" or browse inspirational "recipes" submitted by other customers and then create a custom, purchaseable shoe by selecting colors and values for up to 84 different attributes.

Responsibilities:
- Lead Interaction Designer

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